Three Essential Tips to Ensure Your Business Blog Works for You
Generating Traffic and Converting Customers with Your Blog
Do you have a business blog? If not, do you need one? Consider these facts. According to Social Media Trends up to 80% of traffic to corporate blogs is composed of first-time visitors. In other words, business blogs generate new interest and traffic in businesses. Also, HubSpot notes that businesses with a blog generate 55% more visitors than those without this feature.
The fact is a business blog can go a long way to pushing traffic to your site, increasing your search engine rankings and converting visitors into customers. These are all good reasons to have a business blog.
But many business owners make some common mistakes in creating and maintaining their blog. There are right and wrong ways to utilize your blog. Here are three essential tips devoted to making sure you do things right.
Tip One: Business Content
A blog is not an advertisement. It is a place where consumers go to get information. As an example, if you’re an immigration lawyer, your blog should focus on developments in the law, offer insights into aspects of the application process for visas and other types of documents and provide useful advice regarding immigration. On the other hand, if you sell cooking supplies, your blog might offer recipes, insights into appliances and kitchen tools and explanations of cooking techniques.
Blogs are about offering useful information to the public for free. By doing this, you will make your business a community resource, creating trust and bonds that can be useful in converting visitors into new customers.
Tip Two: SEO
All blogs need to be Search Engine Optimized (SEO). SEO copy involves using specific keywords that are used in the headers, subheaders, body and other parts of your blog entry. These keywords are what people will put into search engines to discover information on a specific subject. Having the correct keywords used in the proper manner will go a long way to improving your search engine ranking.
However, keywords cannot be used haphazardly, recklessly or in an unusual manner. The improper use of keywords through keyword stuffing (overuse of such words), improper placement or inaccurate combinations will result in your blogs being rejected or not recognized by highly sophisticated search engines such as Google.
Tip Three: Links
Creating links to your blog using social media sites such as Facebook, Digg and Twitter will increase traffic greatly. Blogs are not stand-alone entities. The more hits you get through various social media sites, the better your search engine rankings.
Also, your blog must be directly connected to your homepage and other pages on your site. These direct links will take people to your services or products. If you do create interest in your business via your helpful blog, you definitely want people to be able to access your products or services easily and quickly.
Blog On for Success
Business blogs have become essential features of websites and useful tools for companies. If done properly, they can help build your presence on the web, increase traffic and help convert visitors into customers. Use the three tips in this article to help make your blog a winner and you’ll be on your way to utilizing this important tool.