What’s your Social Media Marketing Strategy?
Social media is a relatively new star in the ever-expanding galaxy of marketing products or services online. In a very short period of time, Facebook, Twitter, Myspace, YouTube, Foursquare, and other social media sites have taken the world by storm.
Novel technologies and electronic forums have made it possible for hundreds of millions of global citizens to connect in a countless number of productive ways. It just makes sense to use well-proven message posting strategies to promote your business, organization, personal profile and more. Because social media is so new to so many of us, below you’ll find some basic and helpful posting tips to keep in mind:
It’s Always Smart to Plan Ahead – Most of us have a calendar on our wall for any number of good reasons, and Web savvy social media users will oftentimes create a separate calendar to keep their online posts ‘time relevant’. If your business has an annual ‘Spring and Fall Sale’, your April and September ‘social media calendar’ pages should have your posting dates duly noted.
Cast Your Electronic Net in the Right Direction – Universal, worldwide interest in your online message is highly unlikely. Carefully research what segment of the population will find your posting useful, and then concentrate on how to best attract their attention. Senior citizens will typically ignore the keyword ‘surfboards’, but an age 55 or over ‘Retirement Community in Florida’ will draw a wide audience.
Use a Voice that Shines a Bright Light on Your ‘Brand’ – Getting back to the ‘words’ you want to write, the tone (voice) of your message is all-important. In addition to the obvious need for highly relevant keywords and phrases, be sure you’re wholly familiar with the vocabulary your consumer base uses every day. From hip-hop-speak to references to Shakespeare, write in a voice your audience can best relate to.
Offer Solutions – Some might call it ‘problem solving’, but any way you define it, your product or service will be of greater interest and value if it provides a clear remedy to any problem large or small. Some people find jogging without music to be quite boring, and an I-Pod (for example) could be just what the doctor ordered.
Keep it Real – Don’t make promises you can’t keep – don’t tarnish your brand by making false claims that will inevitably come back to haunt you. In other words, whatever you have to say in any social media posting – always ‘keep it real’.