Content marketing is a relatively new term to describe the production and distribution of content. The goal of content marketing is to educate, entertain and deliver value to your customers, rather than giving a hard pitch for your products or services. It can be used to attract, engage and acquire your target audience through creating relevant and valuable content.
With content marketing, you have the ability to:
- Connect and engage your readers through targeted content
- Nurture leads through the buying cycle
- Position your company as an industry leader
- Share your brand’s unique story
- Get found by prospective customers during early stages of the buying cycle
Content Marketing Services
As a content marketing agency, we understand the value of high-impact content and what it can mean for your business. Our content development team will help you develop a content marketing strategy that will:
- Increase Search Engine Visibility
- Improve Content Reach & Distribution
- Engage Readers Through Targeted Content
- Increase Social Engagement & Visbility
Our services include:
- Content Audits
- Content mapping
We develop custom packages that help you generate more leads by integrating content marketing into your inbound marketing strategy.
Contact us today for a free consultation!
Ready to get started? Call us now at (800) 695-3170!
We provide two forms of audits which include:
Qualitative – This is an in-depth look into the content that includes not only quantitative data but also an assessment of the content. How good the writing is, what the page says, how it relates to your overall strategy.
Quantitative – This is a basic inventory of the content you have on your website. This includes: URLs, titles, descriptions and what information in on the page.
Mapping your content to the buying process will provide a framework for your content strategy. Our consultants will help you deliver the right pieces of content at the precise points they are needed throughout the buying process.
Our consultants will work with you to create strategies that are in line with your business goals and objectives and meet the users needs. They will also take into consideration you current assets to develop a content plan that will fill in any gaps to smoothly transition your visitors to customers!
Great content is the key to building a website that generates traffic, links and leads. Our consultants produce copywriting that enhances the user’s experience and is optimized for search engines. We provide content for blogs, websites, social media, case studies, newsletters, whitepapers, press releases, ebooks and landing pages.
With content curation, you provide your audience value and establish your business as the “go-to” in your industry. Using state of the art technologies, we sort through vast amounts of data to find articles, posts, videos and other forms of content that are relevant and valuable for your audience.
Podcasting provides a unique opportunity to connect with your audience at their convenience. Our consultants will help you develop content that will engage your audience and attract qualified leads for your business.
With the explosion of online video viewing and amazing accessibility, video is a very powerful form of content that can reach a wide audience. Our consultants will help you bring your story to life with compelling content and visuals and distribute your content where it will have it’s greatest reach.
Hosting a webinar provides an amazing opportunity to drive leads, traffic and conversion. We’ll work with you in creating the presentation and messaging that drive results.