4 Ways to Make Your Website POP!

4 ways to make your website pop

Having a professional web design is one of the most important components to your business’s online success. While an attractive design can engage users,  increase click through rate, sales and conversion, a poorly designed site can have the opposite effect, ultimately driving down your website’s rankings through negative signals like low time on site and high bounce rates. Here’s a list of four things you can do to make your website more visually appealing and some tips on how to {Read More}

Bing’s Disavow Links Tool

disavowed stamp

Over the years, spammers have looked for ways to exploit the guidelines search engines set in order to increase website rankings through black hat techniques and negative SEO. The War on Spam Google’s Penguin algorithm update, earlier this year, rocked the SEO world. Penguin aimed at targeting “webspam”, focused primarily on link schemes. A survey conducted by SEO Roundtable concluded, however, that 65% of SEOs were negatively impacted by the update, resulting in significant decreases in traffic and rank. Due {Read More}

Ranked Leading Search Engine Optimization Firm by topseos

Indigo Media Consulting was ranked as a leading search engine optimization firm by topseos.

topseos Names Indigo Media Consulting as a Leading Search Engine Optimization Firm for the Month of August Indigo Media Consulting is identified as an outstanding search engine optimization firm in the month of August, 2012 by topseos. The monthly rankings list published by topseos is a guide to the cream of the crop internet marketing vendors in the industry.  This is the third month in a row Indigo Media Consulting has made the prestigious list. “It is a great honor for Indigo {Read More}

Facebook Business Page Post Targeting

One Customer in Prospect Pyramid - Get the Sale

Last week, Facebook announced they would be adding new features that allow business Page admins to use new targeting options for Page posts. Facebook started rolling out the update last week and should be available to all Pages within the next few weeks. Targeting Options Age Gender Relationship Status Location Language Education Workplace While many of the same targeting features Facebook ads have, interests, will not be included in the initial roll-out of Facebook Pages. All posts made on the {Read More}

Facebook Pages Manager App

facebook-pages-new-features

Facebook released their Facebook Pages Manager app for the iPhone. The app allows you to: Manage your Pages directly from your iPhone View & reply to messages View admins Adjust how often you receive notification about your Page activity See answers to questions and guest lists for event created on your page Check Insights including: number of likes, checkins and people talking about your page & reach. Post new updates & share photos directly from your mobile device as your {Read More}

Periodic Table of SEO Ranking Factors

SearchEngineLand-Periodic-Table-of-SEO-large

The Periodic Table Of SEO Ranking Factors, used with permission

10 Social Media Tips on Posting & Responding to Comments [Infographic]

socialmedia

How a Small Business Can Effectively Use LinkedIn

© JungleOutThere - Fotolia.com

LinkedIn has been around for quite a few years now, but small businesses are only just beginning to realize what a powerful tool this business oriented social media site can really be. While other sites like Facebook and Myspace are primarily in place for individual socialization, LinkedIn in the first worldwide online community tailored specifically to businesses and business professionals. There are a lot of applications for LinkedIn, and most of them revolve around finding and retaining new customers. On {Read More}

Which Social Media Sites Should My Business Really Focus On?

Paper Freedom, Origami abstract vector illustration.

  If you are a business – any type of business, either large or small – then there is no question that you could benefit from marketing through social media. After all, the numbers don’t lie: more people browse the web to visit social media sites than for any other purpose. There is no question as to the power of social media when it comes to your business marketing. The only question is: which social media avenues are best for {Read More}

How Does Google Search Work: Matt Cutts Video

Matt Cutts explains how Google search works on the Google Webmaster Help YouTube channel.